Without anything from the past to inform the future, we have two options -

Option 1 we get spooked that there's not enough certainty and failure and it's consequences will predictably cause a lot of pain. 

Option 2 we choose to stand in uncertainty and unfold piece by piece the possibilities implicit in something unconstrained by the past. When you've moved past the pressure of fear, you gain an awareness and listening of what's working and what's not working. Creating from nothing then can can feel more like the joy of discovery vs. the draining experience of grasping at straws.

Here is an early piece of concept art used to inform who we wanted to be. While it's certainly imaginative, it wasn't quite capturing who we are. But we were moving in the right direction and that meant everything in a dark room.